About Lawnbright

At Lawnbright, we believe lawn care should be simple, safe, and science-driven. Our mission is to help homeowners grow healthier, greener lawns—without toxic chemicals, guesswork, or weekend-wasting chores.

Founded by Craig Elworthy, a dad, tech entrepreneur, and lifelong lawn enthusiast, Lawnbright was born out of frustration with traditional lawn care services. Craig wanted his family to enjoy their yard without worrying about harmful sprays or confusing programs. With a background in technology and a love of the outdoors, he set out to build something better: a smarter, natural lawn care solution that works for real families.

Today, Lawnbright combines soil testing, customized plans, and natural, non-toxic products to deliver exactly what your lawn needs, when it needs it. We’re proud to be making lawn care approachable and effective for busy homeowners who want great results—without compromising on safety or the environment.

Our work has been recognized by national outlets including The Wall Street Journal, The New York Times, and Wirecutter, and Craig is frequently cited as a lawn care expert in the press. His insights on modern, eco-friendly lawn care have helped thousands of homeowners rethink what’s possible for their yards.

Lawnbright is here to bring the joy back to lawn care: a yard you love, without the worry.